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"Whether it's serving each other, serving our communities or serving our planet,
a culture of doing more than just selling real estate defines us as a company."

The culture at Keller Williams is so different from that of other companies and real estate companies in particular, that Standford University did a study on it! Read their conclusions "How Important is Culture?: An Inside Look at Keller Williams Realty." RECON Intelligence Services has studied the Keller Williams model and published the following article: "What Has the Industry Learned From Keller Williams?." 

KWRC Culture

They say that sometimes you have to experience something to fully understand it. This is so true regarding the culture at Keller Williams Realty Centres. It’s hard to imagine a company where Realtors® support other Realtors® on a daily basis to help them become the best they can be; an atmosphere which is truly more like a family than a business and an environment that puts faith and family before any transaction. Yet that’s exactly what happens here at KWRC. We have made our Realtors® stakeholders in our company and they have a say in how the company is run. That is why we have an Agent Leadership Council that meets every month to discuss the policies and procedures surrounding many areas of the company including finance, education, core services and more. Whether it’s serving each other, serving our communities or serving our planet, our culture of doing more than just selling real estate defines us as a company!


Renew, Energize and Donate is an initiative dedicated to celebrating Keller Williams' year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve. Projects are chosen by each individual market center based on a need they see within its community. Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams. It's an entrenched part of our culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone.

Wealth Building

In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct wealth building platform through which our leadership teams and office owners reward those who have contributed to a market center's growth by attracting productive associates to the office. In the United States and Canada we do this through profit share; and across the world, through growth share.

KW Cares

KW Cares is a charity created by and for Keller Williams associates and their families. It's here to help any Realtor® who's faced with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.

Trademarks owned or controlled by The Canadian Real Estate Association. Used under license.

The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.

Information is deemed reliable but is not guaranteed accurate by TREB.

Toronto Real Estate Board - IDX Last Updated: 12/12/2019 10:24:36 AM