Technology and Marketing

"We stand behind our agents, not in front of them."

While other national real estate franchises spend tens of millions of dollars every year inundating the airwaves and print media with professionally crafted consumer advertising campaigns designed to establish their brand as the best, Keller Williams Realty “has never spent a dime on national advertising to consumers," says Gary Keller, chairman and co-founder, Keller Williams Realty.

“We put our Realtors® first at all times, which means the focus is on their name and their brand," Keller explains. “Our company was founded on the belief that real estate is a local business and our Realtors® businesses are built on the strength of their local reputation, not the company or the brand the Realtor® is affiliated with. This research proves, once again, that if you encourage your people to build their own business, the market will respond. We know that it’s our Realtor's businesses that build our brand, not the other way around."

To succeed in today's global real estate market, you have to stay on the cutting edge of marketing and technology. We lead the way in the real estate industry with unmatched productivity-enhancing tools.

Leads

Our goal is to connect consumers with the information they want, and with you, as quickly as possible. With our Realtor® websites, app, market center sites and international sites, there are more than 100,000 websites in our lead generation network, giving you presence and power in online searches.

We aim to make you the premier resource for consumers looking for real estate online in your market because you are the expert.

Listings

The Keller Williams Listings system, or KWLS, allows us to syndicate listings across the globe. The KWLS guarantees that our associates maintain ownership and control of their listing data and get maximum exposure for their listings online.

My Listings, My Leads

You work hard for listings and deserve all the leads that come from them. That's why wherever your listings are marketed on the KW network and listing syndicates, all the leads go to YOU.

Leverage

eEdge is Keller Williams revolutionary lead-to-close software solution and gives you a strong competitive edge with buyers and sellers.

And when it comes to Marketing, you'll have the power of the Keller Williams name as an asset to your business. At the same time, we recognize the need you'll have to customize and localize your marketing approach. We deliver proven, world-class marketing systems that allow you to quickly and easily follow-up with potential and past clients.

Trademarks owned or controlled by The Canadian Real Estate Association. Used under license.

The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.

Information is deemed reliable but is not guaranteed accurate by TREB.

Toronto Real Estate Board - IDX Last Updated: 10/21/2017 3:04:21 PM